Solving Bottleneck of Content Marketing
According to HubSpot, roughly 70% of marketers are actively investing in content marketing. As most of us know content bottleneck reduces the effectiveness of content marketing. So, check out how you can solve the biggest bottleneck of content marketing.
Content bottleneck happens where demand for content exceeds the capability of an organization to deliver and meet that demand in a timely manner. While that’s simply stated, the factors and circumstances making bottlenecks are many and sometimes might not even be obvious. It is particularly hard on creative teams. Here is how it usually works: The creative teams put in overtime to make a deadline and get a finished piece to the executive’s desk. where it sits for at least a week.
It is terrible for the morale of the creative and design team, for starters. And the long working hours and stress of the missed deadlines make for burnout, kills creativity, and can often result in mistakes, sometimes expensive mistakes. So what’s the solution? Typically, a company will first have a collegial talk with all parties involved in building content, including the executive. The executive will promise to do a better job at getting the approval turned around, and undoubtedly this approach might even work, for the first few weeks. But typically, you will go right back to where you were before.
Using one effective tool can also provide better alignment across teams and departments because everybody works on the same system. Content management platforms like Percolate empowers marketers to gain visibility into the marketing process. It also helps in improving coordination of work, and effectively build marketing campaigns and content with analytics to measure impact. Percolate also builds a coordinated buyer experience/user experience, decreases production costs, and improves marketing impact.
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