For any brand, recognition is of utmost importance – while they might be spending a good amount on advertising, there is nothing that can beat word of mouth publicity and of course, others recognising your work and applauding you for it. Today, the brand is visible globally, with 32 exclusive brand outlets and has a presence in 150 multiple brand outlets as well; not to mention, its staggering online presence.
The fact that the brand is not concentrating solely on bigger cities, is proven by the fact that Shree is now a presence in even smaller towns, such as Nawashehar, Kapurthala in Punjab. It is probably the incredible growth of the brand that brought the attention of one of the leading digital magazines in the country, SiliconIndia, to do a feature on the brand. SiliconIndia is recognised as one of the finest magazines in the business world, because it concentrates not only on the bigger names in the industry, but also those which are upcoming and carving a niche for themselves in their respective domains.
A young brand like Shree gaining the attention of a reputed magazine like SiliconIndia is an achievement in itself! The article speaks eloquently about Shree as a brand – its dedication to blending tradition with the modern. So, while the material used for the outfits might be modern, most of the outfits themselves have a traditional soul. Shree is meant for the modern woman – while she might be out there trying to shatter the glass ceiling of the professional world each day, she still wants a touch of tradition in her attire. Traditional arts such as jamwar, kalamkari and ikat blend effortlessly with digital printing.
Shree has also, in an extremely short span of time, won several awards and accolades, including ‘Market Leadership in Liva Woven Garments’, ‘Best SME – Retail’, ‘IMAGES Most Admired Rising Star of the Year: Women’s Indian wear’ and was also chosen in the top 100 SMEs by India SME Forum. The article delves into all the recognition, while also talking about the way to the future. Mr. Sandeep Kapoor (Managing Director) and Mrs. Sheetal Kapoor (Joint managing director) have also shared their vision of expanding the brand to every single corner of the country and eventually the world. There is the intention of doubling the number of exclusive outlets, while also moving existing outlets into larger spaces.