It shows a fun side that is different from regular posts
It doesn\’t matter which category your business falls into or which voice your brand has. Instagram Stories give you the opportunity to remove all inhibitions (at least in posts!). Forget about seriousness and show your brand personality in your marketing material.
Regardless of how congested your branding field is or how much fun you already have online, Instagram Stories gives you the opportunity to use fun images, videos, and informal terms in a relaxed way different from your regular feed.
Use GIFs and stickers, emojis and videos outside of the characters to interact with customers who just swipe but are then forced to show everything you\’ve posted as a story.