You will build relationships with customers as you start listening to your community and engaging them through conversations to share their ideas and their expectations that will help you improve your services. Social media is a tool that allows you to keep track of your competitors and keep in touch with your customers. The best way to do this is by creating lists of your customers, as this will let you know what they are planning and what to expect from your competitors\’ lists and those you inspire. Use social media as an ear to notify you when keywords you\’ve created are mentioned online, as well as to find ideas or areas for improvement.
Answer potential customer questions in a friendly and timely manner, as this represents positive PR. Use public support applications as they are visible to your company and all of your customers. Pick and join like-minded groups in online business. They will keep you updated, act as a learning platform, and be active in conversations to increase your value in these groups. If you have a question, post it, or find a solution to a group member\’s problem, report it and they\’ll be happy to help if you have a problem. In these groups you will meet people with experience in your niche and it is a great opportunity to learn. Also, join groups of clients to learn what their expectations are and to consider them in future projects.
Additionally, these groups will help you immerse yourself in your niche and get to know it from the inside. That way, you can get to know a pool of potential customers and places that you can help as an expert. And groups act as platforms for you to network with the customers you want to work with.
For more information check Effect of Social Media Community on Your Site