Discussing Cookieless Advertising with David Morris
We should be focusing on a longer-term strategy for Cookieless Advertising which is perfectly reasonable to do at this time as we look at the long-term view that other ad tech vendors and martech are achieving. So on the one hand, check your internal business, see what access to good data you can have quickly. On the other hand, make sure your view isn’t getting shaken by constant changes in the market.
A pivotal discussion about the advent of “Cookieless Advertising” and how it will impact the customer experience in the near future with David Morris from Tealium.
David Morris, VP – Global Solution Consulting at Tealium joins us at MarTech Cube for a thoughtful and interesting conversation about the advent of “𝘊𝘰𝘰𝘬𝘪𝘦𝘭𝘦𝘴𝘴 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨” and how it will impact the customer experience in the near future. Tune in to know more about the pivotal facets of Personalisation and how it shapes up the customer journey.
For more such updates, Check Out The New Martech Cube Podcast.