Digital Marketing KPIs for 2021
The COVID-19 pandemic has thrown the world at a curveball this time, requiring entire industries to adapt faster than ever before to keep up with consumer needs while working from home offices under uncertain circumstances. The changes have impacted the entire digital marketing KPIs 2021 landscape, from the average customer journey to the spike in media consumption.
How Digital Marketing Has Changed Post-Pandemic
Digital marketing has changed the effects that can be seen in consumer behavior. For options to get some food, instead of searching for restaurants closest to our locations, we are searching for delivery or curbside options. Today’s audience is more online than ever before. Online appointments and advertisements are now the norms for many businesses.
Zoom calls and online meetings are on the rise while face-to-face personal interactions are on the decline because of the COVID-19 crisis. Consumers are hopping on websites and communicating through the brand’s social media platforms more than ever. Digital marketing is one of the best and most cost-effective methods for businesses to reach their target audiences. Changed behavioral practices such as social distancing are accelerating the use of e-commerce options, forcing traditional businesses and marketing to take a backseat.
As interpersonal communication has witnessed a decline, businesses are becoming more reliant on digital tools and other accessories to achieve their goals, that is, Facebook Messenger, live chat on websites, text message marketing, etc. Brands investing in SEO might have seen a decline in revenue when the pandemic just began last year but now it’s reaching new heights.
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