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Best Display Advertising Platform

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Best Display Advertising Platform

 

Display advertising is a method of attracting and encouraging the target audience of your website, social media platform, or other digital platforms to take a particular action. These advertisements are often made up of image, text-based, or video ads that encourage the user to click-through to a landing page and take action like making a purchase.

 

Let’s check out how to decide which display advertising platform is right for you? This a very crucial step for the advertising strategy of any business, so without any delay, let’s start.

 

Interest-based Ads

 

Ads made and used to target audience on the basis of their interest are interest-based ads. Interest-based ads are ideal for targeting new audience or customers. With interest-based targeting you can reach users with relevant ads that match their professional interests on the basis of content they share and engage with on various channels.

 

Video Ads

 

While video ads mainly serve through video content platforms such as Amazon Prime Videos, Netflix, and YouTube, they can also be distributed through the networks of display ads & social ads. Today, the great thing about video advertising is that almost every individual has access to smartphones with reasonably high-quality video capture capabilities. There are numerous people shooting, editing, and publishing video-based content, advertisements included, on nothing more than a mobile phone. Customers love video ads. Presently, YouTube is the second-largest search engine on the Internet and people spend 33% of their time online engaging with video content.

 

Remarketing

 

Remarketing (or retargeting) is when you retarget the audience to repeat the same action again or perform an action of the next stage of the customer journey. In retargeting, a display ad is shown to users who have visited your website, usually a particular page of your site or set of pages in a specified time frame but not performed the desired call-to-action.

 

For more such updates, check Out recent Martech Cube blogs.

 

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